Pinterest Marketing Strategies For Small Business

Pinterest is a social media platform that is often overlooked by small businesses. However, with over 500 million active users, it is a platform that should not be ignored. Pinterest provides small businesses with a unique opportunity to showcase their products and services to a large audience. In this article, we will discuss some Pinterest marketing strategies that small businesses can use to increase their visibility, reach, and sales.

1. Optimize Your Pinterest Profile

The first step to a successful Pinterest marketing campaign is to optimize your profile. Your profile is the first thing people see when they land on your Pinterest page. Make sure your profile picture is clear, your bio is descriptive and informative, and your website URL is included. Additionally, make sure you have claimed your website on Pinterest. This will allow you to access Pinterest Analytics and other features that will help you track your performance.

2. Create a Pinterest Business Account

If you haven't already, create a Pinterest Business Account. A business account provides you with access to Pinterest Analytics, as well as the ability to promote your pins. With a business account, you can also verify your website, which will help you rank higher in Pinterest search results.

3. Use High-Quality Images

Pinterest is a visual platform, so high-quality images are essential. Make sure your images are clear, well-lit, and visually appealing. Use professional-quality images of your products, services, or content to capture the attention of potential customers. Additionally, make sure your images are the correct size for Pinterest. Pinterest recommends using images that are 600x900 pixels or larger.

4. Create Boards

Create boards that showcase your products or services. Make sure each board has a clear and descriptive title, and that the pins on the board are relevant to the board's theme. Additionally, make sure to include keywords in your board titles and descriptions to help your boards rank higher in Pinterest search results.

5. Pin Regularly

Pinterest rewards accounts that pin regularly. Pinning regularly shows Pinterest that your account is active and engaged, which can help increase your visibility in Pinterest search results. Pin at least once a day, and make sure to pin both your own content and content from other accounts that is relevant to your business.

6. Use Keywords

Using keywords in your pins, boards, and profile can help your content rank higher in Pinterest search results. Make sure to include relevant keywords in your pins' descriptions, board titles and descriptions, and your profile bio. However, make sure to use keywords in a natural and organic way, rather than stuffing them into your content.

7. Use Rich Pins

Rich Pins are a type of pin that provides additional information about the content being pinned. There are four types of Rich Pins: product, recipe, article, and app. If you have a website that features any of these types of content, make sure to enable Rich Pins. Rich Pins provide additional information about your content, such as the price of a product or the ingredients in a recipe, which can help increase engagement and sales.

8. Promote Your Pins

Pinterest offers a Promoted Pins feature that allows you to pay to have your pins shown to a larger audience. Promoted Pins can help increase visibility, reach, and sales. Additionally, Promoted Pins can help you target specific demographics, interests, and keywords, which can help you reach your ideal customer.

9. Collaborate with Other Accounts

Collaborating with other accounts can help increase your visibility and reach. Find other accounts that are relevant to your business and collaborate with them by sharing their content, participating in group boards, or hosting joint giveaways or contests. Collaborating with other accounts can help you reach a larger audience and gain new followers.

10. Monitor Your Analytics

Finally, make sure to monitor your Pinterest Analytics. Pinterest Analytics provides you with insights on what’s working and what’s not on your account.