About Us

A Honest Letter From Our Founder

The first thing many new clients ask me when we get on a call is “Why Pinterest?”. Well, in 2017 (I was 19 at the time), when I was exploring different platforms while running Facebook ads for a client, I came across this platform called "Pinterest." Initially, it surprised me how few advertisers were using the platform and attention was cheap. At that time I didn’t know what I was doing, and trying different platforms seemed like a good idea until one day I settled on Pinterest.

From there on, my decision to specialize in Pinterest has come with both unique advantages and challenges, and even some doubts if the platform actually works. It took me years to figure out a strategy that could actually make brands profitable. Those were more years than I would like, but looking forward, I couldn’t be more excited to help my clients’ businesses grow, and one day having the first 9-figure client with growth that was primarily Pinterest-led.

You might have many questions, like:

• Is Pinterest going to work for my brand?

• Is Test 82 the right agency?

Well, to start, you should know that I’m a straight shooter. Pinterest doesn’t work for every brand, and I learned that the hard way, many times getting fired from accounts. What I’ve realized over the years is simple: Pinterest works for brands that have products with unique designs that people can’t easily find anywhere else, and that’s why users are on Pinterest in the first place—to discover new things.

The kind of ads that work on Pinterest also tend to be different than the ones that work on Facebook. I also learned that the hard way. Ads that work on Pinterest are usually beautiful lifestyle images of products with really unique designs. To give you an example of this, Thumb United (a Test 82 client) sells hoodies; their best-selling hoodie is a black one, but on Pinterest, the hoodie that gets clients on the door is either red or pink (even though they buy the black one). This is because users are looking for new things that they would have a hard time finding anywhere else.

-Roger Saenz

Founder @Test82