Grow Your Ecommerce Brand Using Pinterest in 2024
Pinterest for eCommerce is a powerful tool that offers great potential for online stores, especially in the apparel, fashion, and accessories niches. By leveraging Pinterest, you can diversify your revenue beyond traditional channels like Facebook and Google. With 97% of searches on Pinterest being unbranded, it’s a platform with massive opportunities for businesses seeking new customers.
I always recommend Pinterest for eCommerce brands, particularly small to medium-sized businesses that are less known in their niche. Since Pinterest is a buyer-driven platform, it works exceptionally well for brands looking to expand their customer base.
Here’s an example of how we’ve helped one of our clients in the footwear industry. By optimizing their Pinterest strategy, we were able to generate a significant number of clicks per pin, showcasing the platform's potential to drive traffic and sales.
If you’re here, you're likely searching for a new platform to attract customers. Let me walk you through how Pinterest for eCommerce can become an untapped revenue source for your business.
Pinterest: A Visual Search Engine for Ecommerce
It’s crucial to remember that Pinterest functions as a search engine, powered by visuals. I always tell my clients to view Pinterest as a hybrid of search-driven Google and the visual appeal of Instagram. This combination makes Pinterest for eCommerce brands particularly effective at driving discovery and engagement.
How to Get New Customers with Pinterest for eCommerce
Make sure you have a business account. You can see here a guide by Pinterest on how to create or convert to a business account.
Install the PInterest tag. This is a crucial step if you want to be taken seriously by Pinterest.
Claim your website. Here is a guide on how to do it.
Know your customer and the keywords you want to target. Pinterest is all about keywords, so make sure you get the right ones for your target audience.
Optimize your profile (name, profile description, board titles, and board descriptions) with the keywords you want to target.
Create at least 10 boards with 10 pins on each board. Make sure you include a keyword in each board title. For this, you should use a combination of pins that you create and other people's pins. You can also pin one of your own pins to multiple boards.
Get familiar with Pinterest shopping catalogs; they’re the biggest source of revenue for my clients. When someone is searching for a shirt on Pinterest, they have the option of looking for "shoppable pins," which means that those pins are just from products available in an online store.
If you’re into getting faster results, shopping ads are one of the paid campaigns that generate the highest return on ad spend for my clients.
Pin titles: Pinterest is a search engine, and that means that one of the most important things to rank is including your keyword in your title. Make sure it’s not a very competitive keyword if you’re just starting out.
Optimizing Your Pinterest Pins for Ecommerce
Pin Titles: Since Pinterest operates as a search engine, your pin titles must include your target keywords. However, be sure to avoid overly competitive keywords if you're just starting out.
Pin Descriptions: Just like titles, your descriptions should accurately represent your products while naturally incorporating the keywords you're targeting. Make sure to place your primary keyword in the first sentence.
Posting Frequency: I recommend posting at least 5–10 pins per day, mixing your own pins with curated content. For best results, try manual pinning each day, as Pinterest rewards accounts that engage with the platform frequently. While using scheduling tools like Tailwind can help with repins, consistent manual posting maximizes exposure.
Consistency Is Key to Pinterest Success
The brands that succeed on Pinterest are those that stay consistent. Typically, the first 2-3 months can be slow, but staying committed to the platform pays off over time. For more immediate results, consider incorporating paid advertising into your strategy.
If you’re interested in getting expert help to kickstart your Pinterest strategy and start seeing results faster, feel free to reach out to the Pinterest for eCommerce specialists on our management page.
