Pinterest For Ecommerce Brands
Pinterest is a unique platform with great potential for e-commerce stores in the apparel, fashion, and accessories niches. It can help you diversify your revenue from more traditional channels like Facebook and Google to a channel where 97% of searches are unbranded.
I always recommend Pinterest for e-commerce brands that are small to medium-sized and not too popular in their niche. Since it’s a buyers' platform, it works really well with brands looking for new customers.
This is the performance of one of our clients that’s in the footwear industry with each of their pins. As you can see we’re able to generate a decent amount of clicks per pin this month.
If you’re here, you're probably looking for a new platform to attract customers. I’ll show you how you can use Pinterest to find an untapped source of revenue for your business.
First, remember that Pinterest is a search engine with lots of images. I always tell my clients to see Pinterest as a combination of search-driven Google and the visual part of Instagram.
How to get new customers with Pinterest:
Make sure you have a business account. You can see here a guide by Pinterest on how to create or convert to a business account.
Install the PInterest tag. This is a crucial step if you want to be taken seriously by Pinterest.
Claim your website. Here is a guide on how to do it.
Know your customer and the keywords you want to target. Pinterest is all about keywords, so make sure you get the right ones for your target audience. You can use this tool to help you with your research. I usually also use the Pinterest ads dashboard to find keywords.
Optimize your profile (name, profile description, board titles, and board descriptions) with the keywords you want to target.
Create at least 10 boards with 10 pins on each board. Make sure you include a keyword in each board title. For this, you should use a combination of pins that you create and other people's pins. You can also pin one of your own pins to multiple boards.
Get familiar with Pinterest shopping catalogs; they’re the biggest source of revenue for my clients. When someone is searching for a shirt on Pinterest, they have the option of looking for "shoppable pins," which means that those pins are just from products available in an online store.
If you’re into getting faster results, shopping ads are one of the paid campaigns that generate the highest return on ad spend for my clients.
Pin titles: Pinterest is a search engine, and that means that one of the most important things to rank is including your keyword in your title. Make sure it’s not a very competitive keyword if you’re just starting out.
Pin descriptions: Again, just like titles, make sure they really describe your products well while also including the keywords you want to target.
Try to include your main keyword in the first sentence of your description.
Posting frequency: I highly recommend posting at least 5–10 pins per day, a mix of your own and other people’s pins.
For best results, consider manually pinning each day if you have the time. Using an app like Tailwind (a post scheduling tool) is great for repins, but for maximum exposure, Pinterest rewards the accounts that manually login each day and post.
The people who have success with Pinterest are the ones who are consistent with the platform. Usually, when you are just starting out, the first 2-3 months are tough.
If you want to get more immediate results, I always recommend paid advertising.
If you want us to help you get up and running with Pinterest and get the results you want, feel free to contact the Pinterest experts on our Pinterest management page.
Good luck :)
