In this blog, you’ll learn everything you need to be successful with Pinterest advertising in 2024. We’ll help you navigate through a completely different platform with a lot of potential for your business, especially if you’re an eCommerce brand. With 97% of searches being unbranded, Pinterest is a fantastic option for small to medium-sized online stores that don’t have a big brand. You are competing on a level playing field with other advertisers.
Part of what we aim to cover with our blog is how Pinterest users behave and the best way to position your business to target that user and convert it into one of your customers.
In a nutshell, Pinterest is a planning platform where people get inspired and plan future purchases. For example, a user might have five different fashion boards, and within those boards might be some pins from your brands that he or she might buy later.